Second Life...

      >> The shape of things to come <<
        Film promotion gets a second life

    The Iranian media has suddenly got narky about
    the movie of Frank Miller's 300, based on the
    graphic-novels detailing the Battle of
    Thermopylae in 480 BC, where the city-states
    of Greece banded together to back the Spartans
    and see off the huge invading Persian Army.

    300's producers have cleverly decided to launch
    its major international promotion in Second Life,
    rather than the real world. On 300 island, a
    giant outdoor cinema showing clips from the
    film to avatars has been built, along with an
    exact recreation of one of the sets. Miller is
    currently in US recovering from a broken hip but
    will appear live in Second Life on Friday for a Q&A.

http://slurl.com/secondlife/Silverscreen/127/98/33/

From Pop Bitch